Pedro Manacas

Pedro Manaças

Web Developer, Email Marketing Guru
and Data Lover



I moved from my native Portugal to London in 2007 to pursue a career in Digital Marketing. I'm a specialist in Email Marketing and Business Intelligence, and have worked for one of the top digital media companies in the world - CBS Interactive.

I have strong technical skills in web design/development and all things data. I've project-managed and executed global multilingual digital marketing campaigns for the top brands in technology (Oracle, HP, Google, SAP).

In my role at CBS Interactive, I led a B2B lead generation campaign for Oracle, worth more than US$ 1 million.


Frontend Web Developer

HTML, CSS, JavaScript, jQuery, Bootstrap

I have experience designing and coding websites from scratch and in using all the industry standard packages.

  • 5+ years experience using HTML, CSS and JavaScript
  • Proficient user of the traditional creative suite software: Dreamweaver, Photoshop, Fireworks, InDesign, Illustrator

Backend Web Developer

Python, Google App Engine, PHP, MySQL, Wordpress, Node.js

I can code server side functionality, including interaction with databases.

  • Experienced deploying Python apps on Google's cloud based App Engine platform
  • Experienced in PHP + MySQL (mainly Wordpress customization)
  • Working with Node.js in a hobby project

Email Marketing

I'm a specialist in B2B Email Marketing with extensive experience in running targeted lead generation campaigns for the top brands in the technology sector.

  • Four years of experience in B2B email marketing
  • Knowledge of email design and usability best practice
  • Knowledge of email deliverability and HTML email compatibility (including mobile and fluid layouts)

Business Intelligence / Data Analytics

I'm an Excel ninja and I have experience working with web-analytics suites and databases.

  • Expert using web analytics suites such as Omniture, Google Analytics, ComScore
  • Skilled at extracting insights from data and turning them into inspiring stories
  • Ability to make PowerPoint presentations that won't put clients to sleep
  • I can manipulate any database you throw at me


HTML, CSS, jQuery, Bootstrap, Python, Googl App Engine , Google URL Shortener API

TrackMania Rally WebApp:
This pet project uses Google App Engine (Python) and the Bootstrap framework. It also uses the URL Shortener API from Google to generate short urls for the app's unique dynamic pages.

HTML, CSS, jQuery, Python, Google App Engine, Google "NoSQL" Datastore

Microsoft TrueSkill rankings for the cards game called King:
This site uses Microsoft's TrueSkill algorythm to rank players of a popular portuguese cards game called King. This is the same ranking algorythm used by the famous online service Xbox Live.

HTML + CSS,Bootstrap, jQuery, Python, Google App Engine, Google "NoSQL" Datastore, Node.js, reCAPTCHA API

Online cards game:
This website is still in it's first stages of development. It uses the Bootsrap framework and is developed with a Python backend hosted on Google App Engine. At the moment it is simply a bare-bones registration / login system with a Captcha protected password reset functionality. In the future it will feature a Node.js helper service to deliver server messages to connected players.


Jan 2012 - Present


  • Email Marketing (HTML email design, production, deliverability)
  • Web Development (websites and web apps)
  • Business Intelligence (Data manipulation, Reporting)
  • Translations (Portuguese/English language pair, DTP work)

May 2011 - Dec 2011

Business Intelligence Manager for B2B

CBS Interactive UK

  • Analytics and internal reporting for B2B Technology sites (,
  • Research and digital surveys
  • Created client facing reports that use data to tell a brand story
  • Clients: IBM, Dell, Oracle, HP, Intel

Feb 2007 - Apr 2011

Interactive Campaign Manager

CNET Direct - CBS Interactive UK

  • Managed digital marketing campaigns for clients including Intel, HP, Oracle, Google and Siemens, focusing on B2B lead generation in the technology sector
  • Project-managed multilingual campaigns across multiple regions and time-zones to tight deadlines
  • Designed and coded HTML e-mail and microsites as well as Flash e-books
  • Managed e-mail broadcasts including reporting on campaign results
  • Database work on MS Access
  • Online Product Development work (Requirement analysis; Spec. building; Testing)
  • Translation and localization of website content and email marketing messaging

Sep 2006 - Jan 2007

INOV Contacto Trainee

Portuguese Government (AICEP)

  • Selected from 2,700 applicants as a trainee for Inov Contacto
    (an international internship program sponsored by the Portuguese Government where only 180 people were selected)
  • Came to London to intern for CNET Direct - CBS Interactive, where I ended up being hired permanently


Marketing Management Degree

IPAM (Lisbon, Portugal)

4 year degree at Instituto Português de Administração de Marketing.